How effective is your website?
Have you ever gone to a dealership website that took FOREVER to load because it was overloaded with graphics? All you want to do is research a car, but you can’t get a single page to load. You flip through the inventory… nothing. Not exactly the best customer experience. You end up getting frustrated and leaving the website. And all you wanted to do was research a car.
Well… is that your own car dealership’s website?
Are you driving customers away from your site?
Figure out if you’re falling victim to this problem by tracking your website. Our website tracking allows you to capture which pages customers are clicking on, how long they’re staying on each page, and whether or not they ultimately placed a phone call to your dealership. See which pages are driving customers away and which are drawing them in!
The Problem Occurring Right Now at your Dealership
I’ve been so excited this past month that I can hardly stand it. I can’t tell you why. Not yet. Soon enough I will. Let’s just say we’re working on an incredible new approach to how we work with automotive partners. We have a lot of compelling data, really talented people , and we’re going to blow you away with something awesome soon.
For now, let’s look at an example of the problem dealerships are facing:
- Automobile shopper “Han Solo” decides it’s time to upgrade to his dream car: The H2. While the Millennium Falcon is good for deep space travel, Han needs a new ride for land. He starts his search…
- Online of course. Han Solo reviews options on 3rd party lead providers and finds the machine he wants. He is thrilled to see it is located at a dealership just a few miles from his home. So Han Solo…
- Calls the dealership from the number on the 3rd party lead site. Oddly enough, it goes straight to the voicemail of a salesman’s cell phone. Han doesn’t leave a voicemail and…
- Instead does a Google search for the dealership itself, clicks on a paid ad, finds the Hummer on their site, and again places a call. However…
- It’s almost closing time at the dealership. Han casually asks what time the showroom floor locks up at night. That time is 10 minutes from now; bad luck for Han and….
- The problem? Han Solo is left completely hanging. He isn’t directed to a salesman, sales manager, or offered an appointment time. Instead, the conversation just ends and guess what?
- Han Solo hasn’t called them back.
The dealership invested a lot of money and generated a really warm lead. Han Solo wants to buy an H2. His short attention span has been snagged by a good digital effort. Yet he can’t seem to get through to anyone who will sell him a car.
This is happening at your dealership right now. Our call tracking data tells the story. Leads are left on hold, sent to the wrong department, hung up on, receive voicemails, aren’t called back, and ultimately, go to your competitor. The question is: What are we going to do about it?