Call, Look & Lease

Shopping for a rental property can be an utterly chaotic, frustrating process. This applies to all of the industry’s participants: apartment publishers, individual complexes, and the potential renter. As a publisher, you are looking for ways to assert your value to the properties you work with. A leasing office receives countless inbound and outbound calls regarding maintenance, finance, leasing, and sassy adolescents playing hockey in the street. Lastly, those looking to lease often make dozens of rapid-fire calls in an effort to gather as many good leads as possible. 

A significant percentage of movers are those relocating to a new metro, often in a hurry. The aforementioned  customer typically has a truncated time scale and will generally operate on the process of elimination. If a complex does not answer or mishandles the initial call, then they can be crossed off of the consideration set in a hurry. And as a leasing agent, the amount of relevant data that requires gathering can often wear the potential client’s patience thin.

Is there a tool that can help every party involved come out a little bit ahead? Well, I should say so.

With easy to set-up features such as a bridge (pre-recorded options) call tracking enables you, the property representative, with the ability to stratify customers as they call in to inquire. Callers can be prompted to indicate how soon they are looking to move in, whether they have pets, and what type of floor plans and amenities they had in mind. This allows the leasing agent to get a leg up on the call and enables the customer to get to their agenda more readily.

As an apartment publisher, the key to keeping your bottom line intact is providing leads and any relevant data. In other words, driving calls, emails, and form-fills to individual properties. Implement call monitoring as a way to add value to your product and course correct internally.

On top of all of the time saved in the overall process,  property managers can also utilize call monitoring as a way by which to streamline all aspects of maintaining and growing their community. The ability to quickly access the data and recording of a specific call that a tenant made into the office is one that absolutely can’t do anything but help in this age of accountability.

Several industries stand to benefit from recording and monitoring phone traffic, but those in the home rental business ought not ignore it. Call industry-leader Century Interactive for well-supported, effectively-managed software that takes the toil out of every lease. leaking pipe, and pet deposit.