Today in this ever so changing digital world, business’ all around the globe must be conscious of their online presence and be capable of monitoring, managing and converting their leads from the internet. From a marketing standpoint, it does make a financial difference what advertisement or campaign generated phone calls because you want to efficiently allocate your marketing budget. However, depending on how your business handled the phone calls triggered by an online source is becoming far more crucial for your success.
We here at Century Interactive provide you with the ability to connect ALL of your business’ online website activity to an offline call. Simply put, call tracking makes marketing data exponentially more important and understanding the behavior of your online customers is crucial to the success of your business. Recognize which marketing sources drive phone calls to your business by examining the data that Century Interactive can provide to you in a few simple clicks of your mouse. We pride ourselves in the simplicity of our features and the personal customer service that comes along with each.
Let’s cannonball into some details about why call tracking creates value for your online marketing efforts:
- Start receiving better data in CRM by routing every single call generating from your website into CRM, providing you with the most comprehensive customer information available.
- Measure your ROI more effectively by monitoring which online advertisements drive the most traffic to your business.
- Determine which PPC keywords, websites, affiliates, email campaigns, Tweets, status updates or traditional offline advertisements trigger a phone call.
- Optimize marketing budgets based on hard data, including log time, keywords, referring source info, unique session information, caller ID, call length, call recording, IP address, geo-location, campaign, adgroup and last URL visited (click path).
- Integrate call tracking data with web analytics providers such as Google Analytics and any CRM system such as DealerSocket as well as any custom interface.
- Eliminate the mystery of website conversions by understanding which keywords from your Paid Search Campaign or Google Adwords are delivering conversions
- Improve site design by understanding which landing pages drive phone calls.
Looking back on a timeline about the basic history of traditional marketing practices, marketers were using what seems like now as prehistoric methods to target their audience. This all changed however with the birth of the “Dot-Com Bubble” also referred to as the Internet Boom, starting in 1995 and lasting for about 5 years. This brand new era of innovation allowed for Information Technology companies around the world to give up their standard marketing approaches and dabble in something completely brand new . . . a direct line of communication with their audience. So, if you feel that you are not connecting with your customers, let go of your caveman ways and start investing your money in a call tracking solution that works.
Century Interactive is dedicated to the success of your business and we believe that in order to effectively track responses from your marketing efforts, you must know who your customers are and where they are coming from . . . especially from the INTERNET!! A phone call is the most crucial element to this success and we give you every piece of information about that call and what actually led to that phone call. Contact us today so you can start getting the full picture of your online customers and start managing your leads more efficiently! We will be happy to schedule a demo or answer any questions you might have, so what are you waiting for?
Tags: ad effectiveness, advertising, call analytics, call tracking, conversions, CRM, crm integration, lead optimization, marketing, website tracking