More and more of my friends are being hired in companies as Social Media interns or managers. They spend all of their time writing witty and catchy tweets and responding to Facebook comments in a way that captures the essence of your brand. Social Media might seem like blind effort, but it doesn’t have to be. If you’re using Twitter and Facebook as part of your marketing efforts, you should be tracking the results as well (especially if you’re paying someone to do it!).
Here are a few easy ways to track your Social Media efforts through call tracking:
- If you’re tweeting about a promotion or offer, get a call tracking number and make it part of the tweet
- Add a call tracking number to your Facebook Info section or Twitter Bio. If customers are using these accounts as a way to find your contact info, you should be tracking it!
- Make sure this is a different number than the one on your website—the audience could be very different!
- Possibly the most practical way…Incorporate website tracking into your company’s website and use links to your website (often!) on your Facebook Info, Facebook Wall, and Tweets. If you have website tracking integrated into your website, reporting will list Facebook and Twitter as referring sources when a call comes from those sites!
Using these tactics will help give you an idea of the effects of your social media. You won’t just be going off of “likes” and “retweets”—these results will show you if you’re getting significant conversions: phone calls. You might be surprised by the results!
Tags: call tracking, Facebook, measure, Social Media, tweet, tweets, Twitter, website tracking