Yesterday, I was traveling home from Charleston, SC after visiting my family for a warm, sunny Christmas. On the way to the airport, I visited Southwest’s mobile site on my phone to check the status of my flight. Right before I left, my uncle was ordering pizza from Domino’s. All of the fresh-from-under-the tree laptops were taken up by the rest of the family, so he stayed in his easy chair and visited Domino’s mobile site on his iPhone to look at the menu, and called to order his pizza directly from the mobile site (I believe I heard him tell Siri he wanted some pizza). On my layover in Houston, I visited my Bank of America account on my phone and browsed for a 2007 Hyundai that I want to buy in the new year on a few saavy used car dealerships in the Dallas area. Notice a pattern?
I’m no different than than the majority of your customers. In 2011, Americans spent just over an hour each day using their mobile phone (eMarketer). With an increasing number of people using smart phones, more and more people are shopping and and contacting businesses through mobile websites. You might be tracking your website and all of your traditional media with call tracking, but if you aren’t tracking your mobile website, you are missing a lot of conversions. You’ve spent precious development time creating a user-friendly, convenient mobile site, so now you need to make sure its working!
Tracking your mobile site is just as easy as tracking your regular website. The ability to click the number on a mobile site to ring to your business is a fantastic feature that makes mobile sites even more user friendly. If you have this on your mobile site, you need to have the number on the mobile site be a tracking number (and a dynamic tracking number at that) to track every call coming from your mobile site. It will tell you what page of the mobile site a customer called from, and what pages they visited before they got there. We can track web sessions whether a call was placed or not, but they beauty of mobile website tracking from Century Interactive is the ability to be able to link specific calls to specific sessions!
Contact Century Interactive today to start tracking your mobile site so that you don’t miss one more conversion.
Tags: call tracking, cell phone, mobile, mobile marketing, mobile site, website tracking